In July 1999 the patents, applications and manufacturing rights were purchased by John Taylor, an experienced international businessman who had kick started many small businesses both in Australia and overseas. At the time John Taylor purchased Chocolate Graphics, the business was ailing and needed experienced expertise in marketing to develop the original concepts into a marketable product.
A strategic focus and innovative marketing strategies were introduced together with a restructuring program, to ensure that the future company became a profitable entity. Rebuilding the technology and redeveloping the intellectual property, including the registration of four new international patents, achieved this.